The online audience for "Zindagi Gulzar Hai" is diverse and widespread, with viewers from not only Pakistan but also other countries, including India, the United States, and the United Kingdom. According to a study, the show's online viewership has increased significantly over the years, with a 25% increase in viewership on YouTube alone. The show's fan base is active on social media platforms, with many fans creating and sharing content related to the show. The hashtag #ZindagiGulzarHai has been used over 1 million times on Twitter, indicating the show's massive popularity.