In 2012, H&M introduced the Teenie Weenie Swimwear Squad, a group of six young models aged between 16 and 20. The squad consisted of Abbey Holmes, Chloe Hayden, Fran Kirby, Maja Thurlow, Nadine Coyle, and Nicole Linkletter. The campaign aimed to promote H&M's swimwear line while showcasing the models' unique personalities, styles, and interests.