The video’s content, including scenes of drug paraphernalia and explicit references to cocaine, triggered outrage among conservative groups and anti-drug advocacy organizations. Critics argue that the video normalizes substance abuse, potentially influencing vulnerable audiences. Conversely, Gjoni and his supporters frame Kokaina as a form of artistic freedom, emphasizing its commentary on the realities of addiction and societal decay. Albania has a complex relationship with drug-related content. While the country’s 2022 Law on Prevention of Drug Addiction and Combating Drug Offenses strictly prohibits drug use and distribution, enforcement often focuses on real-world crimes rather than digital content. However, the law also penalizes the promotion of drug use in media, leaving a gray area for artists like Gjoni.